Global Reach and Local Relevance 2013-2018

Why is this introduction Chapter 6? The reason is simple. In the book CEEMAN - 20 Years of Creating History, Philip Mirvis described the first 20 years of CEEMAN in five chapters:

- The founding years: 1993-1997
- Learning from each other: 1998-2002
- Moving forward and reaching out: 2003-2007
- Engaging the world: 2008-2002
- 2013 and beyond

From the description and analysis of the main activities in 2013-2018, it is evident that CEEMAN reaches different continents with policies and objectives that originate in Central and Eastern Europe.

Philip Mirvis wrote the following about 2013:

"CEEMAN continued its advance in 2013. Some 60 educators, corporate leaders, and policy makers from 15 countries attended the CEEMAN ExEd Forum 'Executive Education: Managing Innovations' co-hosted by lryna Tykhomyrova at MIM-Kyiv on April 18-19, 2013. The program included Liliya Hrynevych, chairperson of the Committee on Science and Education of the Parliament (Verkhovna Rada) of Ukraine who spoke on governmental support for country and company innovation, and Hein Schreuder, a former business leader in DSM Netherlands and now faculty member at Vlerick Business School, Belgium who lectured on contrasting principles of open and closed innovation, stressing: 'The open innovation motto is The world is our lab!'"

IMTA alumni met in Moscow on May 24-25, 2013. The keynote speaker was IMTA faculty member JB Kassarjian, professor of Leadership at Babson College, USA, who provided a case-based master class on 'Leading Change in Management Schools: The Transformation of BSL (Lausanne) and Its Lessons'. Alumni presenters included Natalia Makaeva (IMTA 2012 alumna from IPM-Minsk) who compared the experience that her institution gained through the AMBA accreditation and the CEEMAN IQA accreditation, and Teimuraz Vashakhmadze (IMTA 2008 alumnus from IBS-Moscow) who provided an update on the current status and future plans of the forthcoming Russian national accreditation.

IMTA's annual faculty development program was held in June 2013, and included faculty member Tony Buono from Bentley University, US in the newly established IMTA "Business in Society" track. The program continues to get rave reviews from participants and their sponsoring institutions. Olga Saguinova, Plekhanov Russian Academy of Economics, Russia said, 'I would like to express my personal gratitude, as well as thank you on behalf of our university for the excellent program in which our faculty members participated. They are full of enthusiasm and exceptional memories of the two weeks they spent in Bled.'

IQA accreditations in the first half of 2013 were awarded to Poznan University of Economics, Poland; Department of Finance and Banking, the Russian Presidential Academy of National Economy and Public Administration, and IPM Business School, Belarus."

IMTA 2013 academic team: Milenko Gudić, Tony Buono, JB Kassarjian, Danica Purg, Jim Ellert, Joe Pons and Arshad Ahmad (missing – Krzysztof Obloj)

The future of CEEMAN as seen by its board members in 2013
In 2013 Philip Mirvis interviewed CEEMAN board members on their views on the future of CEEMAN. Five years later, it is interesting to read what kind of predictions CEEMAN Board members made. They mentioned the following issues and statements:

- "My prediction in 2004 of an unavoidable takeover of CEEMAN by a larger association has thankfully not come true. Looking ahead, some still think it is advisable to link it with EURAM or EFMD".

- "The globalization of CEEMAN is a good direction. I believe that in coming years, the global role of CEEMAN will grow".

- "CEEMAN has to differentiate itself from other associations".

- "Some ask whether we are still relevant to our original members as we used to be, when we were focusing almost entirely on CEE and on our friends in Russia. My answer could be a resounding "yes" and that we are now able to be even more relevant than before".

- "New initiatives to close the intellectual gap (with the West) are needed and adequate funding (possibly from EU sources) has to be secured. CEEMAN created a system of scholarships and prices that may accelerate the promotion of scholarship developed by its members".

- "Competition is getting harder. We need more well-focused international research to serve better the demands of management education. CEEMAN could act as coordinator and research team builder".

- "Our competitive advantage will be measured by our attractiveness to international students".

- "No group of people can compete better than this diverse group. Diversity is our strength".

- "CEEMAN could become a catalyst of transition, providing a platform for development of new managers and leaders for the 21st century, embracing new values".

- "CEEMAN's future lies in building on its values: embracing diversity and respect for each other, sustainability, ethics, creativity and innovation".

Most of what board members said about the policy and position of CEEMAN has been achieved or at least creatively pursued.

The views on the future of CEEMAN were mainly focused on its role as an association. The overall opinion was that "CEEMAN is relevant and has a potential to be globally relevant. Another important issue has been the necessity to promote research and eventually coordinate it. Would the answers have been different if the board members had known what happened in the last five years? For instance:

- the escalation of the crisis in the Middle East and the related European refugee and immigration crisis;

- the disruptive political, social, and economic changes caused by the new US leadership;

- Brexit;

- the growing populism, nationalism, and protectionism in the world;

- the fast development of artificial intelligence in the last years?

We will certainly get at least some answers at the 2018 CEEMAN Annual Conference and other events. In 2013-2018 CEEMAN continued to pursue its objectives and deliver more with higher quality.

CEEMAN's objectives have not changed. They are the same in 2018 as they were in 2013:

- To improve the quality of management and leadership development in general and in countries undergoing transition and dynamic change in particular;

- To provide a network and meeting place for management schools and other management development institutions in order to promote and facilitate cooperation and the exchange of experience;

- To provide a platform for dialogue, mutual cooperation and learning between management development institutions and businesses that are operating in the context of transition and dynamic change;

- To promote leadership for change, global competitiveness and social responsibility, innovation and creativity, and respect for cultural values;

- To represent the interests of its members in other constituencies.

As the CEEMAN Annual Reports on the years 2014-2018 offer detailed information on all events and engaged people, this chapter will focus on the most important events and activities and their developments in the last five years.

CEEMAN Annual Conferences
- 2013 (in conjunction with the 2013 PRME Annual Assembly) hosted by IEDC-Bled School of Management, Bled, Slovenia, with the topic "Business Schools as Responsible Change Agents: from Transition to Transformation". The two events, which also included the 2013 Challenge:Future Gala, gathered more than 300 participants from 60 countries from all continents;

- 2014 - hosted by ESSCA School of Management (France/Hungary), Budapest, Hungary, with the topic "Use of Technology in Management Education". The conference was attended by 130 participants from 33 countries;

- 2015 - hosted and co-organized by Almaty Management University (AlmaU), Almaty, Kazakhstan, with the topic "Localization vs. Globalization of Management Development". The conference had 150 participants from 26 countries;

- 2016 - hosted and co-organized by Tallinn School of Economics and Business Administration (TSEBA), Tallinn, Estonia, with the topic "Management Education for a Digital World" The conference brought together 160 participants from 34 countries;

- 2017 - hosted and co-organized by the School of Management at Zhejiang University, Hangzhou, China, with the topic "Rethinking Entrepreneurship – Challenges for Management Education in Rising Economies". The conference was attended by 123 participants from 32 countries.

This focus on transformation, the use of technologies in education, educators for a digital world, entrepreneurship, and the local/global relation has shown the sensitiveness of CEEMAN for the important topics of our times.

Every annual conference also contained very relevant issues, such as education for sustainable development, responsible management education, innovation, digitalization, and future learning.

The following table compares the frequency of topics mentioned at annual conferences in 1993-2012 and 2013-2018 (with most frequent at the top).
The main difference is that "research" has become very important on the CEEMAN agenda. This was expressed as a goal by the board members in 2013. It probably also shows that internationalization and globalization in business and management education have become more self-evident and therefore mentioned less often.

With the exception of the 2013 conference in Slovenia, which was organized together with PRME and Challenge:Future and was attended by 300 representatives of organizations, participation rates have not changed appreciably since 2005:

- 2014: 130 participants from 33 countries

- 2015: 150 participants from 36 countries

- 2016: 160 participants from 34 countries

- 2017: 133 participants from 32 countries

This shows that CEEMAN has a stable basis of committed members.

In the past, when the conference took place in the country of a new member or outside Europe, the number of participants was substantially lower. However, this did not happen at the 2017 conference in China.

International Management Teachers Academy (IMTA) 2014 – 2018
In 2014, 38 participants from 27 institutions and a record number of 22 countries attended the IMTA program. Among them were also the first participants from Canada, Colombia, Denmark, the Netherlands, and Tanzania. The program included four disciplinary tracks: Marketing, Leadership and Change Management, Strategic Management, and Business in Society.

Also in 2014, MIM-Kyiv, in cooperation with the IMTA Alumni Association, organized an international business conference in Kiev, attended by 300 participants.

The 2015 IMTA took place with 36 participants from 19 countries. Among them IMTA welcomed the first participants from Bahrain, China, and France. Three tracks were offered: Marketing, Leadership and Change Management, and Strategic management.

IMTA 2016 was attended by 25 participants from 14 countries. Participants from Ireland, Philippines and Qatar joined IMTA for the first time. The following tracks were offered: Strategic Management, Leading Change, and Business and Society.

In 2017, 29 participants from 15 countries attended IMTA in the four tracks offered: Business in Society, Marketing Management, The Challenges and Paradoxes of Leading Change, and Strategic and Innovation Management. Representatives from institutions in South Africa and Australia participated for the first time.

In 2018, IMTA welcomed 28 participants from 15 countries, expanding the IMTA alumni network to a total of 650 management educators from 165 institutions from 54 countries.
IMTA participants and countries 2014-2018

Class of IMTA 2013

Program Management Seminars 2014-2018
The 2014 PMS was attended by 36 program managers and directors from 24 institutions in 14 courtiers. Among them from the first time were participants from Finland, Luxembourg and Spain. CEEMAN made a number of innovations in the content and delivery of the program. This resulted in high evaluations.

In the 2015 program, the representation of South Africa with eight participants was especially prominent. They came from the Gordon Institute of Business Science (Johannesburg), University of Stellenbosch Business School (Bellville, Cape Town), Management College of South Africa (MANCOSA) and Regent Business School (both from Durban). The program was attended by 28 program managers and directors from 21 institutions from 12 countries.

In 2016, 41 delegates from 33 institutions from 17 countries participated in the Seminar.

The 2017 PMS gathered a record number of 51 participants from 20 countries, including for the first time from China and Zimbabwe.

The 14th edition of the program in 2018 was attended by 30 participants from 13 countries.
PMS participants and countries 2014-2018
Since 2005, PMS have been attended by 470 participants from more than 150 business schools and universities from 41 countries.

Program Management Seminar, Bled, 2013

EdTech Seminar on Digital Technologies in Teaching and Learning
In December 2017, CEEMAN launched a new program: EdTech Seminar on Digital Technologies in Teaching and Learning, intended for decision-makers (deans, associate deans, directors), administrative and academic staff of management universities and business schools who would like to learn more about strategies, practices and tools for embedding digital technologies in teaching and learning. The goal of this seminar is to help participants advance their knowledge, understanding, and fluency with digital learning trends, methods and tools. The first edition of the seminar, which brought together 14 participants from nine institutions from Croatia, Estonia, Hungary, Latvia, Lithuania, Poland, Russia, Slovenia, and Ukraine, was led by Academic Director Nikos Mylonopoulos, Associate Professor of Digital Business at ALBA Graduate Business School at The American College of Greece in cooperation with several other faculty members.

CEEMAN Champions Awards
CEEMAN Champions Awards were launched in 2010 in line with CEEMAN's effort to promote and reward excellence and outstanding achievements in education, research and institutional management with special attention to the local environment. More recently, CEEMAN also added an award for responsible management education.

Text — Arnold Walravens, 2018

Production and Design — Artyom Ushnichkov, 2018